Google+, the search giant’s social network, launched during the summer of 2011. Tech geeks and journalists alike immediately logged on to try the service. Many thought it was interesting; I was one of them.
I was intrigued by the technology, especially the video chatting features called Hangouts. Almost immediately I wondered how this platform could be used for business. Tons of ideas surfaced and the idea that businesses should be on Google+ solidified.
Here are the top 10 reasons your brand should be on Google+:
- Google will weigh your content higher in its search engine if you connect it via Google+, a process known as Authorship. It’s relatively easy to setup and I highly recommend doing so.
- Hangouts are a great way to get up to 10 people together virtually and free to discuss ideas and generally meet visually. This allows for a more personal experience.
- The Hangouts On Air (HOA) feature allows for streaming video via Google+ and YouTube. HOAs have made it extremely easy for companies of all sizes to hold seminars, meetings and webinars and to broadcast podcasts with ease.
- There are no post character limits. No 140 characters to get your message across. This allows discussions to flourish and for stronger relationships to grow with your consumers.
- Google Local is now integrated with Google+. Having a listing in Google search is no longer separate; instead it’s integrated into the Google+ business pages. Therefore setting up a business page can’t be ignored.
- Your audience may be there! Especially if your brand caters to a technology-centric crowd.
- Posting on Google+ shows up in Google searches. So, posting your blog content on the network will result in increased exposure.
- Getting a business page on Google+ protects your brand from imposters.
- The Communities feature on Google+ allows brands to hold discussions in a special area geared specifically to their topics and products.
- Google is completely dedicated to Google+. This means that it will continue to add features and place more emphasis on the network to influence the company’s other products.
So, if you’re still not convinced that your brand should be on Google+, you’re risking losing out on an emerging network that has real possibilities.