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Tag Archive: Social Media
Social Customer Care 2015: Elite Eight
The following post was adapted from Social Media Customer Care Elite Eight on johnmacdaniel.net. As the tournament whittles the remaining teams down to an Elite Eight, as promised in my last post, here is is the Social Customer Care Elite Eight. These tips focus specifically on what Social Customer Care[…]
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Social Customer Care 2015: Sweet 16
The following post was adapted from Social Customer Care 2015 Sweet Sixteen on johnmacdaniel.net. March Madness is upon us, and many of us will be eagerly checking scores and reviewing our NCAA Basketball bracket. As we whittle down the field to the Sweet Sixteen, the Final Four and, ultimately, National[…]
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What Can You Learn From Other Industries?
My role at Telerx provides me the wonderful opportunity to spend time with our clients discussing best practices and service innovations. Our clients are hungry to learn what others are doing. Sure, they would like to know what competitors are up to, but the most interesting conversations lately have been[…]
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Pharma’s Next Step: Tapping into Social Media to Support Critical Initiatives
Increase in social media adoption by both patients and physicians is beginning to catch the attention of market leaders within the pharmaceutical industry. While there is undoubtedly greater interest in utilizing social media capabilities, many pharmaceutical manufacturers are struggling to understand how social media activities support their core business goals.[…]
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FDA Webinar on Social Media Guidance
The FDA held a webinar last week regarding their recently-issued Social Media Guidance documents. Though many who registered were unable to access the webinar due to technical difficulties, the presentations slides and Q&A document were posted to the FDA website. In reviewing the slides, there were no major revelations presented[…]
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5 Best Practices for Pharma Social Media
The FDA’s most recent guidance has sparked lots of questions and conversations about how Pharmaceutical companies can effectively use social media. Given the regulatory challenges in social media, here are 5 best practices for pharmaceutical companies interested in using social media: Identify clear and specific objectives that lend themselves to[…]
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Public Health, Social Media and the Pharmaceutical Industry
2014 has become a blockbuster year for Social Media guidance from the FDA. This week the FDA published draft guidance on the “Do’s and Don’ts” of social media platforms with character limitations (like Twitter) and how to correct user generated content (UGC) with misinformation. In both of these publications, the[…]
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Drug Safety/ Pharmacovigilance & Social Media
Time to look again at the status of social media and its impact on drug safety. Unlike many other areas in life, the internet and social media have not yet played a major role in drug safety (DS) and pharmacovigilance (PV). Although the internet and email are now playing a[…]
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FDA Issues Social Media Guidance for Pharma
If you own “it,” finance “it” or influence “it” you are responsible for “it.” In essence that’s what the FDA recently said in their draft guidance on “Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics.” Finally, the FDA has provided[…]
Read MoreTake a Step Back and Look. The World is Changing Around You.
We are often too busy to have the time to take a step back and see what is going on around us. There are macroeconomic, demographic, social and climate trends that are going to have a major impact on how we support patients and consumers in the not-so-distant future. Exploding[…]
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