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Tag Archive: social media pharma
Pharma’s Top 4 Social Media Participation Concerns
Based on a recent survey, these are the Top 4 Social Media Participation Concerns for the industry.
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Pharma’s Next Step: Tapping into Social Media to Support Critical Initiatives
Increase in social media adoption by both patients and physicians is beginning to catch the attention of market leaders within the pharmaceutical industry. While there is undoubtedly greater interest in utilizing social media capabilities, many pharmaceutical manufacturers are struggling to understand how social media activities support their core business goals.[…]
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FDA Webinar on Social Media Guidance
The FDA held a webinar last week regarding their recently-issued Social Media Guidance documents. Though many who registered were unable to access the webinar due to technical difficulties, the presentations slides and Q&A document were posted to the FDA website. In reviewing the slides, there were no major revelations presented[…]
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5 Best Practices for Pharma Social Media
The FDA’s most recent guidance has sparked lots of questions and conversations about how Pharmaceutical companies can effectively use social media. Given the regulatory challenges in social media, here are 5 best practices for pharmaceutical companies interested in using social media: Identify clear and specific objectives that lend themselves to[…]
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