Tag: pharma

  • 3 Keys to Patient Engagement Success

    3 Keys to Patient Engagement Success

    There are 3 keys to success when developing a patient engagement program.

  • Pharma’s Practical Next Steps for Social Media

    Pharma’s Practical Next Steps for Social Media

    What’s Next: Practical Steps for Pharma’s Increased Social Media Participation

  • 5 Market Trends Driving the Adoption of Digital Health

    5 Market Trends Driving the Adoption of Digital Health

    I attended the Digital Pharm East conference earlier this month where I heard about the latest digital health trends and innovations. I also presented on the topic at a client sponsored event last week which required me to do some detailed research in preparation. I thought I would share what I learned. I believe digital…

  • Patient Support and Adherence Programs Crucial for Biologics

    Patient Support and Adherence Programs Crucial for Biologics

    As pharma companies increasingly invest in the development of biologics, it’s important to incorporate full service support and adherence programs into go to market strategies. Great patient support and adherence programs enhance and often drive improved patient quality and length of life. If patients find therapies too expensive, complex or invasive they are not likely…

  • FDA Webinar on Social Media Guidance

    FDA Webinar on Social Media Guidance

    The FDA held a webinar last week regarding their recently-issued Social Media Guidance documents. Though many who registered were unable to access the webinar due to technical difficulties, the presentations slides and Q&A document were posted to the FDA website. In reviewing the slides, there were no major revelations presented during the webinar and our…

  • 5 Best Practices for Pharma Social Media

    5 Best Practices for Pharma Social Media

    The FDA’s most recent guidance has sparked lots of questions and conversations about how Pharmaceutical companies can effectively use social media. Given the regulatory challenges in social media, here are 5 best practices for pharmaceutical companies interested in using social media: Identify clear and specific objectives that lend themselves to social media outlets: Activities such…

  • To Outsource or Not To Outsource? That May No Longer Be a Question

    To Outsource or Not To Outsource? That May No Longer Be a Question

    The healthcare landscape is changing dramatically… and many changes are yet to come. As such, outsourcing has increased in an effort to drive down cost and comply with the ever-changing regulatory environment.   Here are 4 outsourcing trends in the pharmaceutical and healthcare industries: Crisis Management Recall Support: During any given recall, the need to…

  • Outsourcing’s Increasing Role in the New Healthcare Model

    Outsourcing’s Increasing Role in the New Healthcare Model

    It comes as no surprise to anyone that the healthcare landscape has changed dramatically in recent years and there is little doubt that many changes are yet to come; and when they do we’ll have to be agile and adapt once again. Due to recent changes, many companies are facing a major conundrum — how…

  • FDA Issues Social Media Guidance for Pharma

    FDA Issues Social Media Guidance for Pharma

    If you own “it,” finance “it” or influence “it” you are responsible for “it.”  In essence that’s what the FDA recently said in their draft guidance on “Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics.” Finally, the FDA has provided the long overdue requirements for…