Social Rx: Overcoming the Challenges of Social Media Monitoring, Engagement & AE Identification

Social media monitoring, engagement and AE identification continue to pose both an interest and a challenge for brand leaders. Two of our social media experts hosted a webinar addressing key social media concerns and go-forward strategies for the pharmaceutical and life sciences industry, including:

• AE Identification: How to implement a clear process for identification and reporting of potential AEs found in social media
• Engagement: Best practices for interacting through social media channels
• Technology: When to utilize social media technologies
• Social Listening: Value of incorporating social media monitoring to enhance a range of critical market insight initiatives

Watch the webinar to leverage recent industry study insights, and learn practical tactics for implementing compliant social media programs.