“Could This Work for Pharma? Inspiration from Outside Industries” by Frank Pettinato

November 25, 2016

In the latest issue of PM360, Frank Pettinato, SVP Multi-channel Customer Engagement at Telerx, explores campaigns and tactics used by marketers in the consumer packaged goods and retail industries that would work for pharma.

Other industries aren’t restricted by the same regulations as pharma. But that doesn’t mean pharma can’t learn marketing lessons from other industries. Sometimes it might mean pushing boundaries, other times it might be something simple but still effective.

Read the full article: “Could This Work for Pharma? Inspiration from Outside Industries” for some fresh ideas.