Providing customer care via social media has not been a point of focus for the pharma industry. Yet today, consumer and patient expectations have been set by other industries, and social customer care has become the status quo.
At a time when many pharmaceutical companies are seeking to become more patient-centered, not product-focused, social media can be another tool in the arsenal to developing positive relationships with patients and caregivers.
John MacDaniel, senior director of digital and voice of the consumer at Telerx, explores a number of strategic steps that would enable pharma companies to provide consumer care.
Read the full article in the SOCAP’s CRM Magazine