From coffee to caffeinated energy drinks, our appetite for a jolt of energy during our workday is part of our history and everyday rituals. Entire industries are built on the behavior. According to a study of consumers’ caffeine habits published in Food and Chemical Toxicology, 85% of the U.S. population consumes at least one caffeinated beverage per day. Although coffee in its many forms is clearly the caffeinated beverage of choice, this study also included tea, carbonated soft drinks, energy drinks/shots, chocolate flavored milk and other beverages.
Quantitative evidence aside, how long were you willing to sit in line during your last visit to a Starbucks drive in… any questions?
Read the full story by our SVP/GM of Multi-Channel Customer Engagement, Frank Pettinato, in CustomerThink.
