Webinar: Leveraging Social Media in Pharma – The Hidden Message from the Masses

February 4, 2016

Join our social media experts — John MacDaniel and Phil Baumann —  on February 16 at 1:30 p.m. EST as they discuss how to best transform the data generated from social media into useful information for decision-making.

They will focus on the following:

  • The value and relevance of social media data
  • Why and how monitoring social media conversations presents an important opportunity
  • How to overcome concerns about adverse events and product quality complaints by demonstrating a process workflow for identification and proper triaging
  • The components and detail of structuring data into meaningful elements
  • The different approaches between monitoring HCP and consumer conversations
  • Technological considerations
  • Best practices for monitoring and interacting on social media platforms

The webinar is organized and hosted by FDAnews.

For more information and to register for the webinar, please click here.

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