Webinar: Leveraging Social Media in Pharma – The Hidden Message from the Masses

February 4, 2016

Join our social media experts — John MacDaniel and Phil Baumann —  on February 16 at 1:30 p.m. EST as they discuss how to best transform the data generated from social media into useful information for decision-making.

They will focus on the following:

• The value and relevance of social media data
• Why and how monitoring social media conversations presents an important opportunity
• How to overcome concerns about adverse events and product quality complaints by demonstrating a process workflow for identification and proper triaging
• The components and detail of structuring data into meaningful elements
• The different approaches between monitoring HCP and consumer conversations
• Technological considerations
• Best practices for monitoring and interacting on social media platforms

The webinar is organized and hosted by FDAnews.

For more information and to register for the webinar, please click here.