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Frank Pettinato, GM Multi-Channel Business at Telerx, will participate in a breakout session on Tuesday, October 25 from 2:00-3:15 pm entitled “Service via Texting – Lessons From Experience That You Can Use!”

One of the most important, fundamental questions that consumer affairs professionals need to answer is – ‘where should I engage my consumers?’ If we plan to engage consumers the way that they communicate we need to be active in text messaging! Other digital communications channels may get more press but SMS and MMS are the preferred communications channels of today.

Join this breakout session to learn some practical lessons from experience to help you take informed action.