How does an industry with regulatory constraints around how it communicates with the public successfully engage on social media through robust, timely, and helpful interactions?
There’s not a simple answer, but creating clear and consistent “rules of engagement” can make for a good first step forward.
Phil Baumann is a Digital and Social Media Strategist at C3i Solutions and helps pharma clients build out their social presence and extract meaningful information that can be gleaned from social media. Read his article in DTC Perspectives: “Five Strategies for Pharma Engagement on Social Media”
