While the primary focus of patient adherence programs today has shifted from the product to the patient, the communication barriers that hinder patient interaction and engagement are still common. Many of these barriers can be overcome by investigating and addressing the root causes of issues, which often occur in either the basic program design and/or within technology systems.
Susan Mattson, Senior Director, Account Management at C3iHC and Ed Chase, Director Life Sciences Solutions at Pegasystems look at three common obstacles and how they can be addressed in order to improve communications, and as a result, improve the adherence rates and outcomes of your programs.
Read the full article in DTC Perspectives: “Overcoming Communication Obstacles to Patient Engagement and Adherence”
