PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, and medical device sectors, has named Lyle Burling, Senior Account Director at C3i Solutions as one of the 2018 PM360 ELITE 100 in the “Digital Crusader” category. Now in its fourth year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today.
Lyle Burling has been developing digital experiences that please clients and consumers alike for years. He built a dynamic, integrated, mission critical, Digital Social Media Engagement team, elevating response time KPIs and successfully delivering more than 100K consumer engagements annually.
Lyle’s latest project success, video email, has won the admiration and endorsement of C3i Solutions’ top consumer brand clients.
He also introduced other successful solutions over the past few years, such as: 1-800 SMS-Text and artificial intelligence chatbots, both of which have helped to transform the omni-channel landscape of the consumer industry.