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Kim Radefeld, our Senior Director, Healthcare Solutions, weighed in on the FDA guidance on Social Media, expected this July, for the latest edition of PharmaVoice magazine.

In it she explains, “Consumers in general choose to live many aspects of their lives on social media and have become very comfortable interacting with brands on those platforms, so why not communicate with them where they already are.” She offers the following advice for pharma companies “In the simplest terms: we should do business the way our consumers prefer to do business, if not, we’ll simply fall behind.”

The full article can be found here.