“Big data” is the latest buzzword in the consumer and life sciences industries. In today’s complex communications environment, we are awash in incoming data from a variety of sources.
Whether it is CPG or pharma, the question is not why this data is important, but determining how to leverage this data as a company asset. From data, we can make better business decisions. But how can it be used synergistically to drive value?
Frank Pettinato, SVP Multi-channel Customer Engagement at Telerx, answers this question in his latest article in PM360.
Read the full article in PM360: How Can You Make Big Data More Manageable and Valuable?