“How Can You Make Big Data More Manageable and Valuable?” by Frank Pettinato

April 27, 2017

“Big data” is the latest buzzword in the consumer and life sciences industries. In today’s complex communications environment, we are awash in incoming data from a variety of sources.

Whether it is CPG or pharma, the question is not why this data is important, but determining how to leverage this data as a company asset. From data, we can make better business decisions. But how can it be used synergistically to drive value?

Frank Pettinato, SVP Multi-channel Customer Engagement at Telerx, answers this question in his latest article in PM360.

Read the full article in PM360: How Can You Make Big Data More Manageable and Valuable?