Although pharma has been active in social media for some time, the industry is still in the relatively early stages of social media maturity. The findings of a recent survey conducted by C3i Healthcare Connections, a Telerx company, confirmed this point. The purpose of our survey among global life science and pharmaceutical professionals was to gain insights on current social media practices within the industry. Only just over a quarter of respondents (27 percent) indicated that they currently find their own social media programs “effective,” and even less said they were “very effective” (13 percent). No respondents described their programs as “extremely effective.”
Based on our research, five key factors are expected to drive social media participation in the life sciences industry over the next 18 months. Read the full article in Life Science Leader.