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With seemingly endless data fed into contact centers, coming from any and all source channels — phone calls, chats, emails, texts and social media — it is crucial to create the proper environment for all this incoming data to live.

Frank Pettinato, SVP and General Manager at Telerx shared in a recent article for CustomerThink three strategic ways to think about big data.

Read the full article in CustomerThink: 3 New Ways to Think Strategically About Big Data