Wilke Global and C3i Solutions have long histories in consumer affairs, supporting hundreds of brands engaging millions of consumers. In late 2017 we set out to answer several questions we thought were fundamental to the discipline:
How do consumers find answers when they have questions about brands and products?
When consumers want to have a conversation with a brand – what is their preferred method to reach out?
We asked hundreds of consumers and we are excited to share what they told us, and what we think it means for the future of consumer care!
John Stieger from Wilke Global and Frank Pettinato from C3i Solutions will be presenting the co-authored study, the associated recommendations for consumer care departments, and discussing your questions and perspective.