It is estimated that there are 2.5 billion social media users worldwide, offering brands an unmatched opportunity to directly engage with consumers and patients. However, the detection of adverse events (AEs) and product quality complaints (PQCs) continue to pose both an interest and a challenge for brand leaders.
Our social media strategists will address the challenges of brand managers in pharma and CPG companies and will provide practical tips for:
• Addressing the Challenge of AEs and PQCs
• Identifying and Handling AEs and PQCs
• Major Planning and Implementation Considerations
• Leveraging Social Technologies
Phil Baumann is the Social Media Strategist for C3i Solutions. He is a registered nurse who blogs, consults, and speaks about the role of digital and social media in Healthcare and Pharma. He was a founding member of the Advisory Board of Mayo Clinic Center for Social Media, where he was the first clinician to be on the board. He also started the first clinical Twitter chats, bringing nurses, physicians and patients together to discuss a wide variety of Healthcare-related topics. Phil is a top 150 Influencer on LinkedIn. You can follow him on Twitter: @HealthIsSocial
Ashley Cox is the Social Media Project Manager for Astute Solutions. Her passion is providing consultation to help brands understand their social data and develop strategies to more effectively engage with their consumers. She enjoys digging through data to generate consumer insights that enable brands to take quick action and make impactful change to improve interactions with consumers. Over the course of her career she has managed many research programs and also is an Adjunct Professor at Franklin University, instructing Market Research. Optimistic by nature, Ashley is a dedicated Bengals fan and loves to try new recipes.
Start: October 19, 2017
End: October 19, 2017
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