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Today’s most successful adherence programs are no longer one-way communications solely about the product. Rather, they employ a more holistic approach that encourages patient interaction.

Because your adherence program is only as successful as the patients who are enrolled and engaged, it’s best to consider the ways you can make your programs more accessible, relevant and customizable to your patients’ unique needs and preferences.

 

The Immersion Approach

To start, your program should immerse itself into the patient’s unique healthcare situation, including — but not limited to — the patient’s health condition and specific medication or treatment, support system or caregivers, socioeconomic status and other factors. Knowing this information, the most effective adherence program designs also consider the reasoning behind communication channel selections, allowing patients to interact through their preferred methods.

By knowing your audience and recognizing the levels of engagement, you can recommend and deliver a multifaceted program that reaches the patient (as well as his or her caregiver, when necessary) and the physician.

Personalizing your adherence program can go a long way in achieving better outcomes. The program’s communications — or more specifically, the conversations that take place — should be customized to enhance engagement, increase the program’s success rates and ultimately, improve the patient’s health.

 

How to Customize Effectively

Customization of your adherence program can and should involve:

 

Allowing your patients and agents to develop one-to-one coaching relationships throughout the course of your program can pay dividends in improving patient satisfaction and compliance with adherence programs. It also empowers your patients to be more involved in their care.

 

For more on designing patient adherence programs, see my full article in DTC Perspectives

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