Category: Social Media

Category: Social Media

Pharma’s Practical Next Steps for Social Media

What’s Next: Practical Steps for Pharma’s Increased Social Media Participation

October 21, 2016
Pharma Companies in China Utilize WeChat for Engagement

WeChat provides pharma companies a cost-effective, user-friendly platform to deploy mobile applications and engage the public, HCPs and employees.

October 4, 2016
Pharma’s Top 4 Social Media Participation Concerns

Based on a recent survey, these are the Top 4 Social Media Participation Concerns for the industry.

August 4, 2016
Making Sense of Social Media Conversations

Phil highlights the relevance of social media monitoring and engagement in the healthcare industry.

April 15, 2016
Digital Strategies for a Proactive Omni-Channel Contact Center

At CBI’s Bio/Pharma Contact Centers conference, we presented on how social media and digital health can help turn a contact center from re-active to pro-active.

January 28, 2016
What Can You Learn From Other Industries?

My role at Telerx provides me the wonderful opportunity to spend time with our clients discussing best practices and service innovations. Our clients are hungry to learn what others are doing. Sure, they would like to know what competitors are up to, but the most interesting conversations lately have been around understanding what leaders in…

February 3, 2015
Pharma’s Next Step: Tapping into Social Media to Support Critical Initiatives

Increase in social media adoption by both patients and physicians is beginning to catch the attention of market leaders within the pharmaceutical industry. While there is undoubtedly greater interest in utilizing social media capabilities, many pharmaceutical manufacturers are struggling to understand how social media activities support their core business goals. There is one primary consideration…

October 23, 2014
FDA Webinar on Social Media Guidance

The FDA held a webinar last week regarding their recently-issued Social Media Guidance documents. Though many who registered were unable to access the webinar due to technical difficulties, the presentations slides and Q&A document were posted to the FDA website. In reviewing the slides, there were no major revelations presented during the webinar and our…

July 17, 2014
5 Best Practices for Pharma Social Media

The FDA’s most recent guidance has sparked lots of questions and conversations about how Pharmaceutical companies can effectively use social media. Given the regulatory challenges in social media, here are 5 best practices for pharmaceutical companies interested in using social media: Identify clear and specific objectives that lend themselves to social media outlets: Activities such…

July 8, 2014

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